Top 7 Must-Watch Netflix Series in July 2024
Seven years ago, Reed Hastings, the then-CEO of Netflix, made a memorable statement during an earnings call that sparked conversation within the company. Hastings remarked that Netflix was in competition not with other streaming services, but with sleep itself. He humorously pointed out that when viewers become addicted to a Netflix show, they may stay up late watching, effectively competing with the need for sleep.
While some criticized Hastings for suggesting that Netflix should keep viewers up at night, the underlying message was about the company’s desire to capture viewers’ time. Netflix aimed to control how people spent their leisure hours, encouraging them to engage with content on the platform continuously.
The focus on time control led Netflix to strategize around popular events like the Olympics. Although Netflix did not have the rights to stream the 2024 Olympics, they produced a documentary series, “Simone Biles Rising,” centered on the renowned athlete. This strategic release was timed to coincide with Biles’ performance peak during the Olympics, leveraging viewers’ interest in the event.
Additionally, Netflix ventured into sports-related content with docuseries like “Receiver,” which followed NFL wide receivers. The collaboration with the NFL for live game coverage marked a significant shift in Netflix’s content strategy, aiming to attract a broader audience and reinforce its position in the streaming landscape.
In terms of upcoming releases, Netflix planned a diverse lineup for July 2024, including acquisitions like “Lost,” original series like “The Decameron,” and popular comedies like “Cobra Kai.” By offering a mix of blockbuster titles and niche content, Netflix aimed to maintain its viewers’ engagement and reinforce its presence in the streaming market.
Overall, Netflix’s approach to content creation and distribution reflects a strategic focus on capturing viewers’ time and attention. By aligning programming with major events and diversifying its offerings, Netflix continues to shape the streaming landscape and maintain its position as a leading entertainment platform.
