Inter Milan Sees Soaring Shirt Sponsor Revenues Shift from Paramount+ to Betsson

Inter Milan has recently announced a significant boost in their main shirt sponsorship revenues, transitioning from Paramount+ to Betsson. According to a report from Milan-based newspaper Gazzetta dello Sport, the Nerazzurri’s earnings from the new four-year deal are expected to reach €30 million per season, a substantial increase from the €11 million they received in the previous campaign.

The partnership with Swedish betting company Betsson marks a new chapter for Inter, with the company’s logo prominently displayed on the front of the team’s shirt as the main feature of the collaboration. The agreement with Betsson is set to run for four years, with the possibility of extending it for an additional year, providing the club with a sense of long-term stability in their main shirt sponsorship arrangement.

In recent years, Inter has navigated through various shirt sponsorship deals following the conclusion of their long-standing partnership with Pirelli. The 2021-22 season saw the blockchain-based company Socios.com as the main sponsor, followed by a partnership with cryptocurrency company DigitalBits at the start of the 2022-23 campaign. However, the deal with DigitalBits encountered financial difficulties, resulting in challenges for Inter.

Despite the setbacks, Inter managed to regain stability, partly attributed to their on-field success in reaching the Champions League final during the 2022-23 season. This achievement allowed the club to secure a short-term deal with Paramount+ for the logo placement in two matches, including the final against Manchester City.

While Inter extended their partnership with Paramount+ last summer for one more year, the revenue generated from the deal was deemed unsatisfactory at €11 million. Consequently, the club sought to enhance their sponsorship revenues, leading to negotiations with potential candidates like Qatar Airways. Ultimately, Betsson emerged as the most appealing choice, offering a lucrative deal that significantly surpasses the earnings from Paramount+.

For the upcoming four seasons, Inter anticipates a substantial increase in revenues compared to their previous sponsorship deals, positioning them for financial growth and stability in the competitive landscape of football sponsorships.