Hulu Stalemate Persists Amid Concerns Over Hidden Agency Fees
“Scott’s Miracle-Gro Is Seeing Green With Retail Media”
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
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“Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales”
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
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“Perion Shutters Content IQ, Its Made-For-Advertising Division”
Laptop fans can rest a little easier. A network of well-known MFA sites operated by Perion-owned Content IQ have been taken offline.
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“‘Incrementality’ Is The Buzzword That Stole Prog IO”
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
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“Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network”
What if the new storefront is a person sitting on their couch and scrolling their phone?
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“Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck”
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
