83% of U.S. Adults Prefer Streaming Services Over Cable or Satellite TV

+ (47%).

Less than a third say they watch Apple TV+ (31%) or HBO Max (28%).

Even fewer say they watch ESPN+ (15%), Peacock (13%), Paramount+ (11%), or Discovery+ (10%).

Are streaming services seen as worth the cost?

Overall, 61% of adults who use streaming services say these services are mostly worth the cost, while 24% say they are only sometimes worth the cost. Just 14% say streaming services are not worth the cost.

Views on the value of streaming services vary by the platform used. For instance:

Netflix stands out for having the largest share of adults who consider it mostly worth the cost (73%), while Discovery+ stands out for having the smallest share say this (46%).

Are people sharing passwords?

As the world of streaming continues to grow, the practice of password sharing is common. Among adults who ever use streaming services, 83% share their login information with others. This includes:

85% of Netflix users share passwords.

83% of Amazon Prime Video users share passwords.

80% of Hulu users share passwords.

76% of Disney+ users share passwords.

And so on for the other platforms asked about in the survey.

How likely are people to use streaming services in the future?

Ultimately, streaming services seem here to stay. Among those who do not currently use streaming services, nearly half (46%) say they are at least somewhat likely to start using them in the future. This includes:

A quarter (24%) who are very likely to start using streaming services.

Another 22% who are somewhat likely to start using them.

Just 4% say they are not too likely or not likely at all to start using streaming services in the future.

In conclusion, streaming services have taken center stage in American households, with the majority of adults utilizing them. With a wide array of platforms available, each with their own unique offerings, the convenience and accessibility of streaming services continue to grow in popularity among all age groups and income brackets. As technology evolves, it’s clear that streaming is not just a passing trend but a permanent fixture in the entertainment landscape.